Lipoti lapadera la zodzoladzola: Kuwonjezeka kwa zinthu zapakhomo, ndi chiyembekezo cha chitukuko cha zodzoladzola zakomweko
1. Makampani opanga zodzoladzola aku China akuchulukirachulukira
1.1 Makampani opanga zodzoladzola onse amakhalabe ndi chizoloŵezi chowonjezeka
Tanthauzo la zodzoladzola ndi gulu.Malinga ndi Regulations on the Supervision and Administration of Cosmetics (kope la 2021), zodzoladzola zimatanthawuza zinthu zopangidwa tsiku ndi tsiku zomwe zimagwiritsidwa ntchito pakhungu, tsitsi, misomali, milomo ndi malo ena amthupi la munthu posisita, kupopera mbewu mankhwalawa kapena njira zina zofananira ndi cholinga. za kuyeretsa, kuteteza, kukongoletsa ndi kusintha.Zodzoladzola zimatha kugawidwa muzodzoladzola zapadera ndi zodzoladzola wamba, zomwe zodzoladzola zapadera zimatanthawuza zomwe zimagwiritsidwa ntchito pamtundu wa tsitsi, perm, freckle ndi whitening, sunscreen, kupewa tsitsi ndi zodzoladzola zomwe zimati zotsatira zatsopano.Kukula kwa msika wapadziko lonse wa zodzoladzola kukuwonetsa momwe chikukula.Malinga ndi China Economic Research Institute, kuyambira 2015 mpaka 2021, msika wa zodzoladzola padziko lonse lapansi udakula kuchoka pa 198 biliyoni mpaka ma 237.5 biliyoni, ndi CAGR ya 3.08% panthawiyo, ndikusunga kukula konse.Mwa iwo, kukula kwa msika wa zodzikongoletsera padziko lonse lapansi kudatsika mu 2020, makamaka chifukwa cha zovuta za COVID-19 ndi zinthu zina, ndipo kukula kwa msika kudachulukiranso mu 2021.
North Asia ili ndi gawo lalikulu kwambiri pamsika wapadziko lonse wa zodzikongoletsera.China ndi makampani, malinga ndi deta kuchokera ku bungwe mu 2021, kumpoto Asia, North America, dera Europe pa msika zodzoladzola padziko lonse ndi 35%, 26% ndi 22% motero, amene ali oposa gawo limodzi mwa magawo atatu a kumpoto Asia adawerengera. .Ndizodziwikiratu kuti msika wazodzikongoletsera wapadziko lonse lapansi umakhazikika kwambiri m'magawo otukuka pazachuma, pomwe North Asia, North America ndi Europe zikutenga zoposa 80% yonse.
Zogulitsa zonse zogulitsa zodzikongoletsera ku China zakhala zikukula mwachangu ndipo zidzakhalabe ndi kukula kwakukulu mtsogolomo.Malinga ndi National Bureau of Statistics, kuyambira 2015 mpaka 2021, malonda onse ogulitsa zodzoladzola ku China adakwera kuchoka pa 204.94 biliyoni kufika pa yuan biliyoni 402.6, ndi CAGR ya 11.91% panthawiyi, yomwe ndi yoposa katatu Kukula kwapachaka kwa msika wa cosmetics padziko lonse lapansi munthawi yomweyo.Ndi chitukuko cha zachuma cha chikhalidwe cha anthu, kufunikira kwa zodzoladzola kukuchulukirachulukira ndipo njira yogulitsa zodzoladzola ikukula mosiyanasiyana.Msika wonse wa zodzikongoletsera ukukula kwambiri m'zaka zaposachedwa.Mu 2022, ndi mliri wa COVID-19 wobwerezabwereza komanso kutsekeka kwakukulu m'malo ena, zida zapakhomo ndi ntchito zapaintaneti zidakhudzidwa, ndipo kugulitsa zodzoladzola ku China kudatsika pang'ono, ndipo kugulitsa kwazinthu zodzikongoletsera pachaka kufika pa 393.6 biliyoni ya yuan. .M'tsogolomu, ndi kuchira pambuyo pa mliri komanso kukwera kwa zodzoladzola za Guochao, makampani odzola zodzoladzola apakhomo adzapitirizabe kukhala ndi khalidwe lapamwamba, ndipo kukula kwa zodzoladzola zaku China kukuyembekezeka kupitiriza kukula.
Zopangira zosamalira khungu, zosamalira tsitsi ndi zodzoladzola ndi magawo atatu ofunikira pamsika wa zodzoladzola, zomwe zida zosamalira khungu zimakhala malo oyamba.Zambiri zochokera ku China Economic Research Institute zikuwonetsa kuti pamsika wazodzikongoletsera padziko lonse lapansi mu 2021, zinthu zosamalira khungu, zosamalira tsitsi ndi zodzoladzola zidzakhala 41%, 22% ndi 16% motsatana.Malinga ndi Frost & Sullivan, mankhwala osamalira khungu, mankhwala osamalira tsitsi ndi zodzoladzola adzawerengera 51.2 peresenti, 11.9 peresenti ndi 11.6 peresenti, motero, msika wa zodzoladzola wa China mu 2021. kukhala ndi udindo waukulu, mu gawo la msika wa pakhomo ndi oposa theka.Kusiyana kwake ndikuti zopangira tsitsi zapakhomo ndi zodzoladzola zimakhala zofanana, pomwe pamsika wapadziko lonse lapansi, zopangira tsitsi zimakhala pafupifupi 6 peresenti kuposa zodzikongoletsera.
1.2 Kusamalira khungu m'dziko lathu lonse kukukulirakulira
Kukula kwa msika waku China wosamalira khungu kukukulirabe ndipo akuyembekezeka kupitilira 280 biliyoni mu 2023. Malinga ndi kafukufuku wa iMedia, kuyambira 2015 mpaka 2021, kukula kwa msika waku China wosamalira khungu kudakwera kuchokera pa 160.6 biliyoni mpaka 230.8 biliyoni, ndi CAGR ya 6.23 peresenti pa nthawiyo.Mu 2020, chifukwa cha zovuta za COVID-19 ndi zinthu zina, kukula kwa msika waku China wosamalira khungu kudatsika, ndipo mu 2021, kufunikirako kudatulutsidwa pang'onopang'ono ndipo kukula kwake kudayambanso kukula.Imedia Research ikuneneratu kuti kuyambira 2021 mpaka 2023, msika waku China wosamalira khungu udzakula pamlingo wapachaka wa 10.22%, ndipo udzakula mpaka 280.4 biliyoni mu 2023.
M'dziko lathu, mankhwala osamalira khungu ndi osiyanasiyana ndipo amabalalika, zonona za nkhope, emulsion ndizogwiritsidwa ntchito kwambiri.Malinga ndi kafukufuku wa iMedia, mu 2022, ogula aku China adagwiritsa ntchito zosamalira khungu zomwe zimagwiritsidwa ntchito kwambiri ndi zonona ndi mafuta odzola, pomwe 46.1% ya ogula amagwiritsa ntchito zonona ndipo 40.6% amagwiritsa ntchito mafuta odzola.Kachiwiri, zotsukira kumaso, zonona za m'maso, toner ndi chigoba ndizomwe zimagwiritsidwa ntchito kwambiri ndi ogula, zomwe zimapitilira 30%.Ndi kusintha kwa moyo wa anthu, ali ndi zofunikira zapamwamba pakuwoneka, kuchuluka kwa chisamaliro cha khungu monga kukonza ndi kuletsa kukalamba, komanso zofunikira zoyengedwa bwino pazosamalira khungu, zomwe zimalimbikitsa makampani osamalira khungu kuti apitilize chitukuko chatsopano m'magawo osiyanasiyana. , ndi mankhwala osiyanasiyana komanso ogwira ntchito.
1.3 Kukula kwa masikelo a zodzoladzola zaku China ndikowala kwambiri
Msika wa zodzoladzola waku China umakula mwachangu komanso ndiwopatsa chidwi kuposa makampani osamalira khungu.Malinga ndi iMedia Research, kuyambira 2015 mpaka 2021, msika wa zodzoladzola ku China udakula kuchokera pa 25.20 biliyoni mpaka 44.91 biliyoni, ndi CAGR ya 10.11%, yokwera kwambiri kuposa kukula kwa msika wosamalira khungu nthawi yomweyo.Mofanana ndi zinthu zosamalira khungu, msika wa zodzoladzola waku China udakhudzidwa ndi mliri mu 2020, ndipo kukula kwa chaka chonse kudatsika ndi 9.7%.Chifukwa mliriwu udakhudza kwambiri kufunika kwa zodzoladzola, pomwe kufunikira kwa chisamaliro cha khungu kunali kokhazikika, kukula kwa msika wa zodzoladzola kudatsika kuposa msika wosamalira khungu mchaka chimenecho.Kuchokera mu 2021, kupewa ndi kuwongolera mliri pang'onopang'ono kudakhala kwachilendo, ndipo mu 2023, China idakhazikitsa machubu a Class B ndi B a buku la coronavirus.Zotsatira za mliriwo zinachepa pang’onopang’ono, ndipo zofuna za anthu odzipakapaka zinakula.Imedia Research ikuneneratu kuti msika wa zodzoladzola waku China udzafika 58.46 biliyoni mu 2023, ndikukula kwa 14.09% kuyambira 2021 mpaka 2023.
Kugwiritsidwa ntchito kwa nkhope, khosi ndi mankhwala a milomo ndizokwera kwambiri m'dziko lathu.Malinga ndi iMedia Research, zopangira nkhope ndi khosi, kuphatikiza maziko, kirimu cha BB, ufa wosalala, ufa ndi ufa wopindika, ndizomwe zimagwiritsidwa ntchito kwambiri ndi ogula aku China mu 2022, zomwe zimawerengera 68.1 peresenti yonse.Kachiwiri, kugwiritsa ntchito milomo monga milomo ndi milomo gloss kunalinso kwakukulu, kufika pa 60.6%.Ngakhale kuli kofunika kuvala maski pa nthawi ya mliri, kugwiritsa ntchito zopangira milomo kwakhalabe kwakukulu, kuwonetsa kufunikira kokongoletsa milomo pakupanga mawonekedwe onse.
1.4 Kukula mwachangu kwa njira zapaintaneti kumathandizira chitukuko chamakampani
Njira ya e-commerce yakhala njira yayikulu kwambiri pamsika wazodzikongoletsera waku China.Malinga ndi China Economic Industry Research Institute, mu 2021, malonda a e-commerce, masitolo akuluakulu ndi malo ogulitsira azigawo 39%, 18% ndi 17% ya msika wosamalira kukongola waku China, motsatana.Ndi kutchuka kofulumira kwa intaneti komanso kukwera kwa nsanja zazifupi zamakanema monga Douyin Kuaishou, zodzikongoletsera kunyumba ndi kunja zatsegula masanjidwe awo pa intaneti.Kuphatikizidwa ndi kusintha kwachangu kwa kadyedwe ka anthu okhala komweko komwe kumachitika chifukwa cha mliriwu, njira zama e-commerce zakula kwambiri.Mu 2021, kuchuluka kwa malonda a njira za e-commerce pamsika waku China wosamalira kukongola kudakwera ndi pafupifupi 21 peresenti poyerekeza ndi 2015, ndipo idaposa masitolo akuluakulu ndi mashopu akuluakulu.Kukula kofulumira kwa njira zapaintaneti kumathetsa malire amderalo ndikuwongolera kugwiritsa ntchito zodzoladzola.Pakadali pano, imaperekanso mwayi wopanga zodzikongoletsera zakomweko ndikuthandizira kupititsa patsogolo chitukuko chamakampani onse.
2. Mitundu yakunja ndi yomwe imakonda kwambiri, ndipo zogulitsa zapakhomo zimasinthidwa mwachangu m'misika yotchuka
2.1 Mipikisano ya msika
Ma echelons ampikisano amtundu wa cosmetics.Malinga ndi Forward-looking Industry Research Institute, makampani opanga zodzoladzola padziko lonse amagawidwa m'magulu atatu.Pakati pawo, echelon yoyamba ikuphatikizapo L 'Oreal, Unilever, Estee Lauder, Procter & Gamble, Shiseido ndi mitundu ina yotchuka yapadziko lonse.Pankhani ya msika waku China, malinga ndi zomwe a Forward-woyang'ana Viwanda Research Institute, pakuwona mtengo wazinthu ndi magulu omwe akufuna, msika waku China wodzikongoletsera ukhoza kugawidwa m'magawo asanu, omwe ndi zodzoladzola zapamwamba (zapamwamba), zapamwamba. -zodzoladzola zomaliza, zodzoladzola zapakatikati ndi zapamwamba, zodzoladzola zambiri, komanso msika wotsika mtengo kwambiri.Pakati pawo, msika wapamwamba kwambiri wa msika wa zodzoladzola za ku China umayang'aniridwa ndi mitundu yakunja, yomwe ambiri mwa iwo ndi makampani opanga zodzikongoletsera, monga LAMER, HR, Dior, SK-Ⅱ ndi zina zotero.Pankhani ya zodzoladzola zam'deralo, zimayang'ana makamaka pamisika yapakati komanso yapamwamba, yotchuka komanso yotsika mtengo kwambiri ku China, monga Pelaya ndi Marumi.
2.2 Mitundu yakunja ikulamulirabe
Mitundu yayikulu yaku Europe ndi America imatsogolera msika wazodzola m'dziko lathu.Malinga ndi deta ya Euromonitor, mu 2020, malonda apamwamba pamsika wa zodzoladzola zaku China ndi L 'Oreal, Procter & Gamble, Estee Lauder, Shiseido, Louis Denwei, Unilever, AmorePacific, Shanghai Jahwa, Jialan ndi zina zotero.Pakati pawo, zodzoladzola ku Europe ndi ku America zimakondwera kwambiri pamsika waku China, ndipo L 'Oreal ndi Procter & Gamble amasunga magawo amsika.Malinga ndi Euromonitor, magawo amsika a L 'Oreal ndi Procter & Gamble pamsika wa zodzikongoletsera ku China mu 2020 anali 11.3% ndi 9.3%, motero, kukwera kwa 2.6% ndikutsika ndi 4.9% poyerekeza ndi 2011. Ndizoyenera kudziwa kuti kuyambira 2018 , Gawo la msika la L 'Oreal ku China lakwera kwambiri.
M'munda wapamwamba wa zodzoladzola zaku China, msika wa L 'Oreal ndi Estee Lauder umaposa 10%.Malinga ndi Euromonitor, mu 2020, mitundu itatu yapamwamba kwambiri padziko lonse lapansi pamsika wamafuta aku China ndi L 'Oreal, Estee Lauder ndi Louis Vuitton, motsatana, omwe ali ndi magawo amsika a 18.4%, 14.4% ndi 8.8%.Pankhani yamtundu wapakhomo, mu 2020, pakati pa TOP 10 zodzoladzola zapamwamba kwambiri ku China, awiri ndi amtundu wakomweko, motsatana Adolfo ndi Bethany, omwe ali ndi gawo lofananira pamsika la 3.0% ndi 2.3%.Zowoneka, m'munda wa zodzoladzola zapamwamba, zopangidwa zapakhomo zimakhalabe ndi chipinda chachikulu chokonzekera.Pankhani ya zodzoladzola zambiri zaku China, Procter & Gamble imatsogolera njira ndipo mitundu yakunyumba imakhala ndi malo.Malinga ndi Euromonitor, pamsika waku China wodzikongoletsera mu 2020, msika wa Procter & Gamble udafika 12.1%, ndikuyika woyamba pamsika, ndikutsatiridwa ndi gawo la L 'Oreal la 8.9%.Ndipo mitundu yakomweko imakhala ndi mpikisano wamphamvu pamsika wazodzikongoletsera waku China.Mwa mitundu 10 yapamwamba kwambiri mu 2020, mitundu yakomweko imakhala ndi 40%, kuphatikiza Shanghai Baiquelin, Jia LAN Gulu, Shanghai Jahwa ndi Shanghai Shangmei, omwe ali ndi magawo amsika a 3.9%, 3.7%, 2.3% ndi 1.9% motsatana, pakati pawo Baiquelin ali pa nambala yachitatu.
2.3 Msika wamsika wapamwamba kwambiri, mpikisano wamsika wamsika umakhala wokulirapo
M'zaka khumi zaposachedwa, kuchuluka kwa zodzoladzola kudachepa koyamba kenako ndikuwonjezeka.Malinga ndi a Forward-looking Industry Research Institute, kuyambira 2011 mpaka 2017, kuchuluka kwa zodzoladzola ku China kukupitilirabe kutsika, pomwe CR3 idatsika kuchoka pa 26.8% kufika pa 21.4 peresenti, CR5 kuchoka pa 33.7 mpaka 27.1 peresenti, ndi CR10 kuchokera pa 44.3 mpaka 38.6 peresenti. peresenti.Kuyambira 2017, ndende yamakampani idachira pang'onopang'ono.Mu 2020, kuchuluka kwa CR3, CR5 ndi CR10 m'makampani opanga zodzoladzola kudakwera mpaka 25.6%, 32.2% ndi 42.9%, motsatana.
Kuchuluka kwa msika wa zodzoladzola zapamwamba ndikwambiri ndipo mpikisano wamisika yamafuta ambiri ndiowopsa.Malinga ndi Euromonitor, mu 2020, CR3, CR5 ndi CR10 ya msika wodzikongoletsera wapamwamba kwambiri waku China izikhala ndi 41.6%, 51.1% ndi 64.5% motsatana, pomwe CR3, CR5 ndi CR10 yamisika yayikulu yaku China yodzikongoletsera idzakhala 32.94%, % ndi 43.1% motsatira.Ndizodziwikiratu kuti mpikisano wamsika wamsika wodzikongoletsera ndiwopambana kwambiri.Komabe, kuchuluka kwa misika yayikulu ndikomwazikana ndipo mpikisano ndi wowopsa.Procter & Gamble ndi L 'Oreal okha ndi omwe ali ndi gawo lalikulu.
3. Kuchira pambuyo pa mliri + kukwera kwa mafunde, kuyembekezera chitukuko chamtsogolo cha zodzoladzola zakomweko.
3.1 Kuchira pambuyo pa mliri komanso chipinda chachikulu chokulirapo pamunthu aliyense
Panthawi ya mliri, kufunikira kwa zodzoladzola kwa ogula kwakhudzidwa kwambiri.Kuyambira kumapeto kwa chaka cha 2019, kubwerezabwereza kwa mliri watsopano wa coronavirus kwachepetsa kuyenda kwa anthu komanso kusokoneza kufunikira kwawo kwa zodzoladzola pamlingo wina.Malinga ndi kafukufuku wa kafukufuku wa iMedia Research, mu 2022, pafupifupi 80% ya ogula aku China amakhulupirira kuti mliriwu umakhudza kufunikira kwa zodzoladzola, ndipo opitilira theka akuganiza kuti kugwirira ntchito kunyumba panthawi ya mliri kumachepetsa. pafupipafupi zodzoladzola.
Zotsatira za mliriwu zikutha pang'onopang'ono, ndipo makampani opanga zodzoladzola atsala pang'ono kuchira.M'zaka zitatu zapitazi, kubwerezabwereza kwa mliri wa coronavirus kwalepheretsa chitukuko cha chuma chambiri cha China mpaka pamlingo wina, ndipo kufunikira kwa zodzoladzola kwatsika chifukwa cha zinthu zoyipa monga kuchepa kwa kufunitsitsa kwa anthu okhala, zoletsa kuyenda, chigoba. zoletsa ndi zopinga mayendedwe.Malinga ndi National Bureau of Statistics, kuchuluka kwa malonda ogulitsa zinthu zogula mu 2022 kunali yuan biliyoni 439,773.3, kutsika ndi 0.20% chaka chilichonse;Malonda ogulitsa zodzoladzola anali 393.6 biliyoni yuan, kutsika ndi 4.50% chaka ndi chaka.Mu 2023, China idzagwiritsa ntchito "Class B ndi B chubu" ya matenda a coronavirus ndipo sidzagwiritsanso ntchito njira zokhazikitsira anthu.Zotsatira za mliri pazachuma zaku China zimachepa pang'onopang'ono, chidaliro cha ogula chikuchulukirachulukira, ndipo kuyenda kwa anthu osagwiritsa ntchito intaneti kwachulukirachulukira, zomwe zikuyembekezeka kukulitsa kufunikira kwamakampani azodzola.Malinga ndi zomwe zachitika posachedwa kuchokera ku National Bureau of Statistics, kugulitsa kwamalonda kwazinthu zogula kudakwera ndi 3.50% m'miyezi iwiri yoyambirira ya 2023, pomwe malonda ogulitsa zodzoladzola adakwera ndi 3.80%.
Kusintha kwa kuchuluka kwa zodzoladzola pa munthu aliyense ndikwambiri.Mu 2020, kugwiritsa ntchito zodzoladzola ku China kunali $ 58, poyerekeza ndi $ 277 ku United States, $ 272 ku Japan ndi $ 263 ku South Korea, zonse kupitilira kanayi kuchuluka kwapakhomo, malinga ndi kafukufukuyu.Mwa magulu, kusiyana pakati pa zodzoladzola zaku China pamlingo wogwiritsa ntchito munthu aliyense ndi mayiko otukuka ndikokulirapo.Malinga ndi zomwe a Kanyan World adapeza, mu 2020, ndalama zomwe munthu aliyense azigwiritsa ntchito popanga zodzoladzola ku United States ndi Japan zidzakhala $ 44.1 ndi $ 42.4 motsatana, pomwe ku China, ndalama zomwe munthu amawononga pazodzikongoletsera zidzakhala $ 6.1 yokha.Kugwiritsa ntchito zodzoladzola kwa munthu aliyense ku United States ndi Japan kuli pakati pa apamwamba kwambiri padziko lonse lapansi, nthawi 7.23 ndi nthawi 6.95 kuposa ku China.Pankhani ya chisamaliro cha khungu, ndalama zomwe munthu amawononga ku Japan ndi South Korea zili patsogolo kwambiri, kufika $121.6 ndi $117.4 motsatana mu 2020, nthawi 4.37 ndi 4.22 nthawi ya China nthawi yomweyo.Ponseponse, poyerekeza ndi mayiko otukuka, kuchuluka kwa anthu omwe amamwa pakhungu, zodzoladzola ndi zodzoladzola zina ndizochepa m'dziko lathu, lomwe lili ndi malo opitilira kuwirikiza kawiri.
3.2 Kukula kwa kukongola kwa China-Chic
Gawo la zodzikongoletsera zapakhomo pamsika waku China zikuchulukirachulukira.Mu 2021, mitundu yaku China, yaku America, yaku France, yaku Korea ndi Japan idzawerengera 28.8 peresenti, 16.2 peresenti, 30.1 peresenti, 8.3 peresenti ndi 4.3 peresenti ya msika wa zodzoladzola, motsatana, malinga ndi China Economic Research Institute.Ndizofunikira kudziwa kuti zodzoladzola zaku China zakula mwachangu, pomwe zodzikongoletsera zakomweko zikuwonjezera gawo lawo pamsika wazodzikongoletsera wapakhomo ndi pafupifupi 8 peresenti pakati pa 2018 ndi 2020, chifukwa cha kutsatsa kwapadziko lonse, zabwino zotsika mtengo, komanso kulima kwatsopano. ndi zinthu za blockbuster.Munthawi ya kukwera kwa zinthu zapakhomo, magulu apadziko lonse lapansi akupikisananso pamsika wapakhomo wotsika kwambiri kudzera mumitundu yofananira, ndipo mpikisano wamsika wamafuta aku China ukukulirakulira.Komabe, poyerekeza ndi makampani opanga ma skincare, mitundu yakunyumba imatha kugawananso msika wam'nyumba mwachangu mumakampani azodzikongoletsera, omwe ali ndi mawonekedwe amphamvu komanso kutsika kwa ogwiritsa ntchito.
M'makampani opanga zodzoladzola ku China, gawo la msika wamitundu yapamutu latsika, ndipo zopanga zapakhomo zapambana.Deta yochokera ku China Economic Research Institute ikuwonetsa kuti mu 2021, CR3, CR5 ndi CR10 yamakampani opanga zodzoladzola ku China adzakhala 19.3%, 30.3% ndi 48.1%, motero, kutsika ndi 9,8 peresenti, 6.4 peresenti ndi 1.4 peresenti poyerekeza ndi 2016. M'zaka zaposachedwa, kuchuluka kwamakampani opanga zodzoladzola ku China kwatsika, makamaka chifukwa msika wamabizinesi otsogola monga L 'Oreal ndi Maybelline watsika kwambiri.Malinga ndi China Economy Industrial Research Institute, TOP 1 ndi TOP 2 pamsika wa zodzoladzola mu 2021 ndi Huaxizi ndi Perfect Journal, yomwe ili ndi gawo la 6.8% ndi 6.4% motsatana, onse adakwera ndi 6 peresenti poyerekeza ndi 2017, ndipo adapambana Dior, L 'Oreal, YSL ndi mitundu ina yayikulu yapadziko lonse lapansi.M'tsogolomu, chifukwa cha kuchepa kwa zinthu zapakhomo, makampani opanga zodzoladzola amafunikabe kubwereranso kuzinthu zomwe zilipo.Mtundu, mtundu wazinthu, magwiridwe antchito, kutsatsa malonda ndi mayendedwe ena ndiye chinsinsi cha chitukuko chokhazikika komanso chathanzi chamakampani am'deralo atatuluka.
3.3 Kukongola kwachuma kwa amuna, kukulitsa msika wa zodzoladzola
Msika waku China wosamalira khungu la amuna ukukula mwachangu.Ndi chitukuko cha The Times, lingaliro la kukongola ndi chisamaliro cha khungu limalipidwa kwambiri ndi magulu aamuna.Kutchuka kwa zodzoladzola za amuna kukukulirakuliranso pang'onopang'ono, ndipo kufunikira kwa chisamaliro cha khungu lachimuna ndi zodzoladzola kukukulirakulira tsiku ndi tsiku.Malinga ndi CBNDta's 2021 Men's Skincare Market Insight, ogula amuna ambiri amagula zinthu 1.5 zosamalira khungu ndi zodzoladzola 1 pamwezi.Zambiri kuchokera ku Tmall ndi imedia Research zikuwonetsa kuti kuyambira 2016 mpaka 2021, msika wazinthu zosamalira khungu ku China udakula kuchoka pa 4.05 biliyoni mpaka 9.09 biliyoni, ndi CAGR ya 17.08% panthawiyo.Ngakhale mliriwu ukukumana ndi vuto, kukula kwa msika wosamalira khungu la amuna aku China kukupitilira kukula, zomwe zikuwonetsa kuthekera kwake kogwiritsa ntchito.Kafukufuku wa Imedia akuyerekeza kuti kukula kwa msika wosamalira khungu la amuna aku China kupitilira 10 biliyoni mu 2022, ndipo akuyembekezeka kukwera mpaka 16.53 biliyoni mu 2023, ndikukula kwapakati pachaka kwa 29.22% kuyambira 2021 mpaka 2023.
Amuna ambiri ali kale ndi chizoloŵezi chosamalira khungu, koma ocheperapo amavala zopakapaka.Malinga ndi lipoti la kafukufuku wa "Male Beauty Economy" la 2021 lotulutsidwa ndi Mob Research Institute, amuna opitilira 65% adzigulira okha zinthu zosamalira khungu, ndipo amuna opitilira 70% ali ndi zizolowezi zosamalira khungu.Koma kuvomereza kwa amuna zodzoladzola sikunali kwakukulu, sikunayambe chizolowezi chokongola.Malinga ndi kafukufuku wa Mob Research Institute, amuna opitilira 60% samapaka zopakapaka, ndipo amuna opitilira 10% amalimbikira kudzola zopakapaka tsiku lililonse kapena pafupipafupi.Pankhani ya zodzoladzola, amuna okhwima amakonda kugula zonunkhiritsa, ndipo amuna pambuyo pa 1995 amafuna kwambiri pensulo ya nsidze, maziko ndi ufa wa tsitsi.
3.4 Thandizo la mfundo zolimbikitsa chitukuko chapamwamba cha mafakitale
Kusintha kwamakampani opanga zodzoladzola m'dziko lathu.Malinga ndi Foresight Industry Research Institute, m'nthawi ya 12th Year Plan Plan, dziko lino lidayang'ana kwambiri kusintha kwamakampani opanga zodzoladzola ndikuwongolera momwe amagwirira ntchito;Munthawi ya 13th Year Plan Plan, boma lidalimbikitsa ungwiro wa malamulo ndi malamulo okhudzana ndi zodzoladzola, kusintha malamulo oyang'anira zaukhondo, ndikuwonjezera kuyang'anira kuti kufulumizitsa kusintha kwamakampani ndikulimbikitsa chitukuko chokhazikika chamakampani.Munthawi ya 14th Year Plan Plan, boma lidachita zomanga kuti apange ndikulitsa zodzoladzola zapamwamba zaku China ndikulimbikitsa chitukuko chokhazikika komanso chapamwamba chamakampani.
Makampani opanga zodzoladzola amayang'aniridwa mwamphamvu ndipo nthawi yachitukuko chapamwamba ndiyomwe ikuchitika.Mu June 2020, Bungwe la State Council linalengeza Malamulo a Kuyang'anira ndi Kulamulira kwa Zodzoladzola (The New Regulations), zomwe zidzayamba kugwira ntchito kumayambiriro kwa 2021. Poyerekeza ndi Malamulo akale mu 1990, zodzoladzola zasintha malinga ndi tanthauzo, kukula. , kugawanika kwa maudindo, kulembetsa ndi kusungitsa dongosolo, kulemba, kulimba ndi kukula kwa chilango, ndi zina zotero. Dongosolo loyang'anira makampani odzola zodzoladzola ndi sayansi, yokhazikika komanso yothandiza, komanso kutsindika kwambiri chitetezo cha mankhwala ndi khalidwe lapamwamba.Kuyambira chiyambi cha 14th Plan-zaka zisanu, ndondomeko monga Njira Zolembera ndi Kulemba Zodzoladzola, Miyezo Yowunika Zodzikongoletsera Zopangira Zodzikongoletsera, Miyezo Yoyang'anira ndi Kuwongolera Kupanga ndi Ntchito Zodzikongoletsera, Miyezo yoyendetsera bwino. za Cosmetic Production, ndi Measures for the Management of Adverse Reaction Monitoring of Cosmetics zaperekedwa motsatizana, zomwe zalinganiza ndikuwongolera mbali zosiyanasiyana zamakampani azodzikongoletsera.Zikuyimira kuti dziko lathu likuyang'anira makampani opanga zodzoladzola kwambiri.Kumapeto kwa 2021, China Fragrance & Fragrance Cosmetics Viwanda Association idadutsa 14th Year-Fin Development Plan for China Cosmetics Viwanda, yomwe imafuna kuchepetsedwa kosalekeza kwa kusiyana pakati pa chitukuko chamakampani ndi zofunikira zamalamulo, ndikukulitsa kusintha kwadongosolo lazakudya kutengera kusintha ndi zatsopano.Kuwongolera kosalekeza kwa mfundo ndi malamulo okhudzana ndi zodzoladzola, kupangika kosalekeza ndi chitukuko chamakampani, komanso kuwongolera mosalekeza kwamakampani azodzikongoletsera am'deralo kudzawongolera ndikulimbikitsa chitukuko chapamwamba chamakampaniwo.
3.5 Kubweza mankhwala, kusamalira khungu kogwira ntchito ndikotchuka
Kugwiritsa ntchito pang'onopang'ono kumabwereranso ku rationality, ndipo zinthu zikubwerera ku khalidwe ndi mphamvu.Malinga ndi kafukufuku wa IIMedia, mu 2022, zomwe ogula aku China ambiri amayembekezera kuchokera kumakampani opanga zodzoladzola ndikutalikitsa nthawi yamankhwala, ndipo chiwongolero chovomerezeka ndi 56.8%.Kachiwiri, ogula aku China amasamalira kwambiri zodzoladzola, zomwe zimawerengera 42.1% yonse.Ogula amawona kufunikira kwa zodzoladzola kuposa zinthu monga mtundu, mtengo ndi kukwezedwa.Kawirikawiri, ndi chitukuko chokhazikika cha makampani, khalidwe la mankhwala ndi luso lamakono likupitirizabe kukhathamiritsa, zodzoladzola zodzoladzola zimakhala zomveka bwino, zotsatira za mankhwala, zotsatira za pawiri, zogulitsa mtengo zimakhala ndi ubwino wambiri wamsika.Pambuyo pa nkhondo yamalonda, mabizinesi odzola mafuta atembenukira kunkhondo ya sayansi ndi ukadaulo, akuwonjezera ndalama zofufuzira ndi chitukuko, kukonza magwiridwe antchito ndi magwiridwe antchito, kuti atenge magawo ambiri pamsika watsopano wa ogula.
Msika waku China wogwira ntchito wosamalira khungu wachita bwino kwambiri ndipo akuyembekezeka kupitiliza kukula mwachangu zaka zingapo zikubwerazi.Zambiri kuchokera ku Huachen Industry Research Institute zikuwonetsa kuti kuyambira 2017 mpaka 2021, msika wamakampani osamalira khungu ku China udakula kuchoka pa yuan biliyoni 13.3 mpaka yuan biliyoni 30.8, ndikukula kwa 23.36%.Ngakhale kukhudzidwa mobwerezabwereza kwa COVID-19, msika wazinthu zosamalira khungu umakhalabe ukukula mwachangu.M'tsogolomu, pamene vuto la mliri likuchepa pang'onopang'ono, chidaliro cha ogula pang'onopang'ono chimabwerera mwakale, kufunikira kwa chisamaliro cha khungu kungathandize kuti achire, malinga ndi zolosera za China Economic Research Institute, msika wogwira ntchito wa khungu ku China udzafika 105.4 biliyoni yuan. mu 2025, kudutsa mabiliyoni ambiri, CAGR ikuyembekezeka kukwera mpaka 36.01% mu 2021-2025.
4. Makampani opanga zodzoladzola ndi makampani ofunikira
4.1 Cosmetics Viwanda Chain
Gulu lathu lamakampani opanga zodzoladzola limaphatikizapo zinthu zakumtunda, mitundu yapakati, ndi njira zogulitsira zotsika.Malinga ndi chiyembekezo cha China Economic Research Institute ndi Kosi Stock, makampani opanga zodzikongoletsera amakhala makamaka ogulitsa zodzoladzola komanso ogulitsa katundu.Pakati pawo, zodzoladzola zopangira monga masanjidwewo, surfactant, ntchito ndi zigawo luso, zosakaniza yogwira magulu anayi.Ogulitsa zodzoladzola kumtunda ali ndi ufulu wofooka wolankhula, makamaka chifukwa cha kusowa kwaukadaulo, kuyang'anira ndi kuyesa, kufufuza ndi chitukuko chatsopano ndi zina.Zodzikongoletsera makampani pakati pa mtundu, mu unyolo wonse mafakitale ali amphamvu udindo.Zodzoladzola zodzikongoletsera zitha kugawidwa m'mitundu yapakhomo komanso zopangidwa kuchokera kunja.Iwo omwe ali otsogola pakupanga, kuyika kwazinthu, kutsatsa ndi kutsatsa, ndi zina zambiri, amakhala ndi mawonekedwe amphamvu komanso luso lapamwamba lazogulitsa.Pansi pamakampani azodzikongoletsera ndi omwe amapereka njira, kuphatikiza njira zapaintaneti monga Tmall, Jingdong ndi Douyin, komanso njira zopanda intaneti monga masitolo akuluakulu, masitolo ndi othandizira.Ndikukula mwachangu kwa intaneti, njira zapaintaneti zakhala njira yayikulu yopangira zodzikongoletsera.
4.2 Makampani omwe adalembedwa okhudzana ndi mndandanda wamafakitale
Makampani opanga zodzoladzola adalemba makampani omwe amangokhazikika pakati komanso kumtunda.(1) Kumtunda kwa unyolo mafakitale: malinga ndi magawano a zipangizo, kumtunda zopangira ogulitsa katundu hyaluronic acid, kolajeni, kukoma, etc. Pakati pawo, opanga asidi hyaluronic ndi Huaxi Biological, Lushang Development Furuida, etc., Kupereka kolajeni ndi Chuanger Biological, Jinbo Biological, etc., kupereka kwa mabizinesi onunkhira tsiku lililonse ndi mabizinesi onunkhira, kuphatikiza Zogawana za Kosi, zonunkhira za Huanye, Magawo a Huabao, ndi zina zambiri. amakula pang'onopang'ono ndipo makampani ambiri adalembedwa bwino.Mwachitsanzo, pamsika wa A-share, Pelaya, Shanghai Jahwa, Marumi, Shuiyang, Betaini, Huaxi Biology, etc., pamsika wa Hong Kong stock market, Juzi Biology, Shangmei Shares, etc.
Nthawi yotumiza: Apr-04-2023
